Our Projects

The Future of Rural is here.
The future of rural will be shaped by people passionate about their rural communities. It starts with one person. With one idea, who invites others to join. This is how the work begins.

The future of rural makes room for diverse visions to co-exist. It includes a voice - and place - for everyone. It’s created by people empowered to participate in decisions for their community and their company who brings in the economics.

It is necessary for us to go back to the roots. This means we must safeguard and develop our rural environments, that we all once came from…by our parents, grandparents and even great, great, grandparents. The fact remains we are all from such a back ground somewhere in the ancestral chain.

At Cittar Wellness Innovations, we recognise the very importance of true humane rural development is and must be. We have therefore set up our projects around the theme 'The Future of Rural is here.' It is a programme we are developing in Tamil Nadu, India and in Malaysia.

Our projects have been tested out and we are now going to 'implementation mode.' Our first two projects are based on the making of food supplements for the Yoga Community and the second is an environment to teach Traditional Yoga - Yoga from the roots. Both these projects will translate to give rural folks the ability to uplift their lives through our training and awareness programmes. The rural environment will be set for an economic growth where each and everyone can experience a new experience of life.




6th, October 2021

The Importance of Rural Development
Rural life all over the world impacts not only land but also the quality of rural life together with economic social and environmental sustainability. Issues across the globe; include food supply, increased population growth, renewable energy, climate change, etc. all differ from place to place.

Rural Life Planning as we see it
Great importance must be given today to rural development as it is a very important component to the future as it is part of the socio-economic development of a region or country.

Rural Development planning is generally seen as the management process/tool use in rural areas in regards to objectives like improving and maintaining rural living standards in terms of access to social, environmental, economic and health services. This type of planning helps find resolution to problems such as lack of access to facilities and services, “substandard” housing, good quality education and rural unemployment.

The components of rural development planning vary from one area to another, relative to the specific possibilities and complications in each area. These components help to identify the essential foundational components which promote and restrict the development opportunities and the interrelationship between them.


The Future as We See it in our Rural Development Innovations

Our Projects, we are taking up have been designed very carefully, to be fulfilled over a period of time to sustain suitable growth at a steady phase to accomplish our vision and goals for a rural community. The primary area to improve we believe to be important for the success of the projects are by providing employment, giving quality education and such skills and training that are necessary. This will go a long way in establishing a viable rural development and sustainability for all concerned.

Our projects are central to
Health & Wellness
Travel & Tourism
Empowering Youth to Skill
Empowering Women to Skill
Adult Empowerment to Rural Sustainability
Technology for the essential needs for rural sustainability and independence

Each component and activity are designed to support each other, so that it simply is ‘Team’ work. Everyone is involved. Everyone has a stake in the upward development of their rural environment.

It is Time to Transform Now
Our vision to explore began with exploring ideas on what a suitable world would look like, how such a world could be created, and the role business should play in bringing it about.

The COVID-19 pandemic has exposed deep vulnerabilities in our societies, underscoring the threat these pose to our long-term stability and prosperity.

We now have a unique opportunity to think outside the box and implement activities that can make the very difference in order to change the world for the better.

New ways to Business and Business models can lead this change.

Transformation requires an unprecedented level of leadership – rejecting a “business as usual” mindset, and acknowledging that business can only achieve transformation if it sees itself as part of a larger whole. We must recognize that a livable planet, an equitable society, genuinely free and fair markets in our individual and collective self-interest and good health people must have are important

Transformation requires a shift in the mindsets that guide how business leaders think about the long-term. We need to reinvent the model of capitalism that we have grown up with, so that it rewards value creation, not value extraction. We must make our businesses more resilient and adaptable to the disruptions that inevitably lie ahead. And we must think regeneratively, moving beyond a “doing no harm” mindset to one in which we enable our social, environmental and economic systems to heal and thrive.

Welcome to the world of CITTER WELLNESS INNOVATIONS. We hope that in the years ahead we are able to show a way forward that will make all the very difference to everyone.

Social & Economic Factors


Better educated individuals live longer, healthier lives than those with less

education, and their children are more

likely to thrive better. This is true even when

factors like income are taken into account.


Employment provides income that shapes

choices about housing, education,

childcare, food, medical care and more.

Employment also of the includes benefits

that can support healthy lifestyle choices.

Unemployment and under employment

limit these choices and the ability to

accumulate savings and asserts that can

help cushion in times of economic distress.

Physical Environment


Clean air and safe water are prerequisites

for health. Poor air or water quality can be

particularly detrimental to vulnerable

populations such as the very young, the

elderly, and those with chronic health



The housing systems that shape the

community where ‘built environments

affect where ones lives and how one gets

from place to place. The choices we make

about housing and living conditions and

transportation, and the opportunities

underlying these choices, also affect our


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